Phase 1 — Foundation
✅ Complete · 2025- Portfolio built. Over 2,700 protocol-grade ENS namespaces acquired across 15 infrastructure verticals, with strict selection criteria focused on real-world utility.
- 15-vertical taxonomy developed. 237 segment paths with a 1–20 scoring system driving 20 pricing tiers ($100–$10,000/yr).
- Hardware-wallet security. All names secured on Ledger Nano with verified ownership. Recovered from an early malware incident; security practices hardened.
- Brand & trademarks filed. Canonical Protocol Registry™ (USPTO serial #99766227) and ENSv2 Marketplace™ (serial #99524052) filed with the USPTO. canonicalprotocolregistry.com live.
- Python tooling built. Custom scorer, category matcher, description generator, and analytics workbook covering the full portfolio.
- ENSv2 architecture research. Confirmed February 2026 — ENSv2 stays on Ethereum L1 with a new roles system replacing the old fuses model.
Phase 2 — On-Chain Registry Completion
✅ CompleteAll six on-chain ENS text records set across the full portfolio. Registry infrastructure is machine-readable and lease-ready.
- On-chain text records. All six records (
category,type,purpose,rights,mapping,schema) set across every name via Ledger. - Infrastructure map launched. Visual stack map showing all 15 verticals organized by protocol layer, highlighting core namespace primitives.
- Ongoing S-tier acquisition. Continuing to identify and register category-defining primitive names as they surface in emerging standards.
- Manual subdomain leasing available. Direct custom lease arrangements for enterprises who need subdomains before ENSv2 automated infrastructure launches.
Phase 3 — Registry Architecture Upgrade
⚡ Active · April 2026Rebuilding the registry architecture around the new 15-vertical dot-notation schema and a public-facing presentation layer.
- Terminology refresh. Complete. Site-wide language updated: categories are now verticals, subcategories are now segments.
- Schema redesign. Complete. Dot-notation segment codes active across all records (e.g.
CHAIN.L2.BASED,AI.COORD,IDENTITY.ENFORCEMENT) — machine-readable, mapping directly to subdomain lease paths. - Pricing & analytics tooling rebuilt. Complete. All four pricing scripts refactored against the new schema; analytics workbook v8 synchronized across A–Z, Expiry, Records Mapping, By-Vertical sheets.
- Site rebuild. Active. Full visual rebuild of the public registry interface underway — enterprise-grade catalog, live taxonomy browsing, subdomain-lease CTA flow.
- Enterprise outreach. Beginning. Direct outreach to Web3 protocols, DAOs, and enterprise teams who are candidates for subdomain lease agreements.
Phase 4 — Automated Subdomain Leasing
🔮 ENSv2 Launch · 2026When ENSv2 launches on Ethereum L1, the registry transitions to fully automated lease infrastructure.
- ENSv2 migration. Migrate all names to ENSv2 hierarchical registries on Ethereum L1, leveraging the new roles system for trustless subdomain management.
- Automated leasing contracts. Smart-contract-based subdomain leasing with stablecoin payments accepted from any EVM chain. No bridging required.
- Self-service leasing portal. Enterprises browse the registry, select a namespace, and deploy a subdomain lease directly on-chain with verifiable guarantees.
- First signed lease agreements. Convert outreach pipeline from Phase 3 into on-chain lease arrangements.
Phase 5 — Enterprise Scale & API Integration
🔮 Scale · 2027- API access. Enable protocols and platforms to query the registry and integrate subdomain leasing directly into their own products.
- Bulk enterprise packages. Corporate lease arrangements covering multiple subdomains across related verticals with volume pricing.
- Cross-industry expansion. Target non-crypto enterprise adoption — healthcare, finance, logistics, legal — industries with identity and credentialing infrastructure needs.
- 20-year renewal guarantees. Formalize long-term lease agreements backed by the guaranteed renewal commitment already offered to lessees.
Operating Principles
- Curated, not open. Every name in the registry is hand-selected. Quality control is the product. No third-party listings.
- Infrastructure first. Names that solve real protocol, identity, and enterprise problems — not speculation or lifestyle brands.
- Lease, don’t sell. Recurring revenue model. Subdomains leased at rates tied to tier scoring ($100–$10,000/yr). Parent names are never sold.
- Single operator, maximum security. All names held on Ledger hardware wallet by one verified operator. No shared custody, no delegation risk.
- Built for ENSv2. The entire portfolio was architected around the hierarchical subdomain system ENSv2 delivers on Ethereum L1.